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September 10, 2007

Embrace the Jargon but kill the buzz

Rick Nigol from breakthroughelearning.com wrote an interesting piece titled “Let's Junk the Jargon”. It is my belief, however, that jargon plays a very important role for your audience. Instead of breaking every little detail down and covering the jargon of your industry you can relax and cover your content. For the most part everyone within an industry that uses jargon is already in the know. The golden rule when applying jargon should be, know thy audience and kill the buzzwords. There is a major difference between jargon and buzz. Here’s a link to what Wikipedia says about the differences.




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