Noel Levitz completed three research projects related to E-Expectations of college bound students. The study is an overview of the changing face of recruitment, both at the undergraduate and graduate level. Potential students are very open to multiple forms of communication from colleges, including blogs, podcasts, online chats, instant messaging and cell phones.
One example is that approximately 63% of the respondents said they would read a blog authored by a faculty member in order to obtain more information about a college.

For details of the studies go to: http://www.noellevitz.com/expectations.

Engaging the "Social Networking" Generation: How to Talk to Today's College-Bound Juniors and Seniors*

Hispanic Students and the Web: The E-Expectations of College-Bound Hispanic High School Students*

NEW—E-Expectations Graduate Edition: Advanced Degrees of E-Recruitment*